![]() ![]() He also said the consumption of content with local language is on the rise and is a good sign for the industry. “The idea is great, I believe,” said Ajit Balakrishnan, CEO of Rediff, in a statement to the The Asian Age. , one of India’s initial online search and email service providers, welcomed the move. However, he did highlight the fact that a significant number of people in India do not know English, leave alone reading and writing in English.įollowing this, the government has asked some well-known email service providers in India, such as Google, Microsoft and Rediff, to enable users to sign up for an email address in their local languages, starting with the Hindi language initially. In July 2016, Rajiv Bansal, joint secretary in the ministry of electronics and IT, said an email ID is a necessity for everyone to access the most basic Internet services available. ![]() Based on an earlier survey, by data journalism initiative IndiaSpend, only a mere 29 per cent of Indians were able to access Internet services in 2015, which has risen at a snail’s pace to just 34.8 per cent in 2016. ![]() Leaving aside literacy, India is still lacking the required Internet exposure. The Indian census of 1961 recognised over a thousand languages spoken in India, of which only 22 languages have been given the status of official languages in the country. In a continent where literacy still remains a significant concern, the Indian government hopes that providing Desi email IDs would encourage more people to get online, in a way that suits citizens, by removing the language barrier. ![]()
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